Strategic Online Communications

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GETTING STARTED 

Your online presence starts with you.

 

What makes you unique? What is your voice? What do you need to share with the community and the world?

 

We begin the journey with a robust strategic communications and design session, where we will look at your current and desired online presence and design a path forward. As needed, we will partner with you to design weekly content, and if desired, support your ongoing marketing engagement efforts. 

 

Strategic communications and design session (90 minutes to 3 hours) 

  • Look at how you’re currently engaging online

  • Discuss the presence and voice you would like to have online 

  • Discuss key goals and targets for your business 

  • Map your audiences and who you’re trying to reach

  • Craft your core messaging 

  • Identify channels and platforms for your outreach 

  • Outline a working rhythm for co-creating and approving content with our team

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ADD-ONS

Social media content design package

  • 3 branded posts per week across 3 platforms

  • 12 total posts 

  • Social media best practices research/analytics

  • Platforms: Facebook, Instagram, Twitter, LinkedIn

 

Social media content design package + engagement

  • Content design package (12 posts/mth) 

  • Post-scheduling

  • Online engagement and interaction 

  • Online community management

 

Web content management*

  • Content updates to existing web pages

  • Blog posting

  • Event updates

  • Platforms: WordPress, Wix
     

eNewsletter writing

  • Written content for newsletter publications 

  • Platforms: Madmimi, Canva, Constant Contact, Mail Chimp 

 

Blog writing

  • Content interviews

  • Written blog articles

  • Light graphic design

 

*At this point, we do not offer web design as part of this service offerings, only content and posting content. If you are looking to redesign your website, you may wish to hire a designer and bring us in a strategy and content collaborator.